Give your first response without thinking about it for too long. In most cases, the answer to the
question will be either a straight ‘Yes’ or ‘No’; so, wherever possible, choose either 0 or 10. Move
towards the middle of the scale only when there is no clear answer. Note that ‘Yes’ is sometimes
positioned on the left of the scale, and sometimes on the right (and the same is true for ‘No’, of
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